01
Get clear
- •Clarify your biggest goals.
- •Identify barriers and distractions.
- •Focus on your priorities.
For high-energy, big-idea entrepreneurs
Break through the patterns in your way and get the life and business you say you want.

Sound familiar?
Starting has never been your problem. New idea, new city, new plan. You’re in before most people have finished reading it. And you’ve already won somewhere: the career, the money, the family, the thing you were never sure you could do, until you did.
Then there’s the one that hasn’t moved in years. Everything else gets your yes. That gets next month.
“You do not rise to the level of your goals. You fall to the level of your systems.”James Clear, Atomic Habits
“I’ve been here before. Same goal, different January.
“I just need someone to hold me accountable.
“I go back and forth on big decisions until the moment passes.
“I have a hundred ideas. I just can’t finish them all.
“I’m all in on my workouts and routines… until I’m not.
“I’ve wondered more than once whether I have ADHD.
You’re not broken. You’re not lazy. You’re one mindset shift and one system away.
Let’s build both.

A note from Jess
Hey, I’m Jess. I’m glad you’re here.
I’ve always been my friends’ yes friend. Learning to be my own took longer.
You can love the life you’ve built and still want more from it. Better health. Greater financial freedom. Deeper relationships. But your days fill up and time flies by, your own needs and desires aren’t prioritized, and the changes you keep meaning to make get pushed off until Monday.
The answer isn’t another to-do list. You need to get clear on what you actually want, work through the beliefs and subconscious patterns holding you back, and build the habits to follow through. That’s the work we do together, so the life you want starts showing up in the way you actually live.
If you’re ready, I’m ready.
Jess Hoffman, M.Ed.
NLP Certified High Performance Life and Business Speaker, Trainer, Coach
22
Years teaching, training, coaching
M.Ed.
International Education & Technology
NLP
& Hypnosis Certified Practitioner
Certified
Transformational Coach
4
Countries lived and worked in
4
Years building Project Ultimate Life
You’ve proven you can build. When something has your full attention, nothing gets in your way.
The gap between knowing and doing lives underneath your to-do list, in the beliefs, fears and old patterns running on autopilot. Strategy is what you do. Mindset is why you do it, or don’t. “I’m not enough.” “I’m not a real leader.” So you overcommit, procrastinate, and quietly sabotage the goal that matters most.
That’s exactly where NLP comes in. Not to make you feel better about the pattern, but to unlock your ability to actually level up. We find the pattern, break it, and rebuild with intention. Once you see the pattern, change can happen in minutes.
And if nobody’s holding you to it, it doesn’t happen. That’s not a flaw. It’s how you’re wired, and it’s why accountability changes everything.
Why this works
Most of how we handle money, risk, failure and what we think we’re worth was set before we could read. We didn’t pick any of it. We absorbed it. And it’s still what takes over when you’re tired, stressed or scared.
Here’s the part nobody tells you. You can be reprogrammed at any age.
Book my free clarity callI felt overwhelmed, scattered, and constantly stressed. I kept getting distracted and putting things off, even though I knew I was capable of so much more. Jess helped me get clear on what I wanted, change the patterns holding me back, and actually follow through.
Charina · Legal Tax Services
I want results like Charina’sYour next level
Your version of “more” is yours to define. We map out where you want to go, then speed up the timeline from where you are now to where you want to be. Every breakthrough unlocks the next level.
Adventure
Freedom
Time
Money
Energy
HealthPicture the much older version of you. The one who has already lived it. Ask her what she wants from you.
Then move that way. That’s your north star, and it works because it happens when you need it to happen. Go big or go home.
Cut the anchors
Name them. The habits. The old beliefs. The traits you already know about. The way you pull back right when it starts to work.
Book my free clarity callIf you knew you could do something about it, would you?
If all you had to do was follow through, would you?
What is that alone worth to you?
Sometimes one session. Sometimes eight minutes.
Level up
Change doesn’t have to take forever. You just have to know what you’re doing.
You know the moment. You clear a level, then you hit the boss you can’t beat. So you try again, harder each time, and lose the same way.
It’s not a skill problem. You’re missing the pattern. The second you see it, the fight that stopped you for months takes minutes, and you’re on to the next level with new skills unlocked.
New level, new devils. And together, we will beat them faster.

What changes
You’ve been held back. Like there’s an anchor on your kite. What I have is quite literally the key. And when it unlocks, your kite has no choice but to fly.
You were never the problem. The anchor was.
You’ve carried these goals for a long time. You’ve read the books, made the plans, and promised yourself that this Monday would be different. Once you see the pattern, it can shift in minutes.
No more second-guessing. No more starting over on Monday. Just clear days, real energy, and goals that finally move.


Here’s my promise
One breakthrough to clear what’s been holding you back, one system to make it stick, and me in your corner until it does.
More energy. Sharper focus. Real execution. You stay consistent, you actually follow through, and you become the disciplined version of yourself that’s been there all along.
The Empowered Day Method™
Three phases are the journey. The nine Empowered Habits are the daily practice that lives inside phase three.
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02
03
You don’t have to do this alone.
I’ll understand your goals and tailor how we work.
I’ll cheer you on, uncover blind spots, and keep you moving.
We’ll do the work, track your progress, and celebrate your wins together.
Real breakthroughs
“Jess is amazing with kids. My 10-year-old daughter and I kept butting heads, and Jess mediated between the two of us so we finally understood each other’s needs.”
Coaching client
“I came to Jess stuck on some big career decisions. She helped me get clear. Then she held me accountable to act on it, and I made those decisions with total confidence.”
Coaching client
“Jess helped me build out the business systems for my whole company: processes, priorities, routines, all of it.”
Coaching client
Why you need this
You don’t need another plan. You need someone to show you the blueprint and help you rework the foundation.
Book my free clarity callWork with me
You don’t need to know which path is right before we talk. We start with what you want to achieve.
One-day intensive
One day to clear what’s been holding you back.
Six-month minimum
The full transformation, with me in your corner every week.
FAQ
Straight answers to what people ask me most.
Thirty minutes on Google Meet. We talk about where you are, where you want to go, and what’s really in the way. You’ll leave with more clarity either way.
What’s the goal you keep coming back to? What have you tried? What keeps getting in the way? Book a free clarity call and let’s find out.
What happens on the call
Most people wait until the pain of staying the same is greater than the pain of change. You don’t have to wait.
Free · 30 minutes · Google Meet · No pressure
Project
Ultimate Life
The Empowered Day Planner
Your life. Your journey. Your choice.
The Empowered Day Planner
“What gets measured gets improved.”
Robin Sharma
The Empowered Day Planner is the system behind the coaching. Your nine Empowered Habits, Daily Habit Tracker, Empowered Day Score and Holistic Life Review, all in one planner you’ll actually use.
Buy the plannerThe fall tour · Fridays in October
A month from now, you could be following through on the goal you’ve been putting off for years. Or you could still be thinking about it. One afternoon decides which.
Oct 2Friday · 12:30–4:30 PM
2801 Alaskan Wy, Seattle, WA 98121
You Want More? What’s Really Holding You Back? Small-group afternoon workshop.
Get my ticket
Oct 9Friday · 12:30–4:30 PM
1500 SW 1st Ave, Portland, OR 97201
You Want More? What’s Really Holding You Back? Small-group afternoon workshop.
Get my ticket
Oct 16Friday · 12:30–4:30 PM
You Want More? What’s Really Holding You Back? Small-group afternoon workshop.
Get my ticket
Oct 23Friday · 12:30–4:30 PM
You Want More? What’s Really Holding You Back? Small-group afternoon workshop.
Get my ticket“There’s a disconnect between what we know and what we do.”
Knowing is the easy part.
Doing it on the days you’re tired, busy and pulled in ten directions is where most plans fall apart. That’s why the Empowered Day Method has two sides: NLP to clear the patterns that stop you, and daily habits that keep you going.
And every week, I’ll be the one in your corner, expecting you to show up for yourself.